In July, we informed you about Titleist’s plans to open its first U.S. retail vacation spot at Pinehurst. Immediately, the doorways are formally open and the placement couldn’t be extra becoming. The Titleist Store at Pinehurst sits simply steps from the long-lasting 18th inexperienced of Pinehurst No. 2, surrounded by a few of the most celebrated golf actual property in America.
Situated on the former Don Padgett Studying Middle on Pinehurst’s most important campus, the store is about within the coronary heart of what many think about the cradle of American golf. You’re inside strolling distance of the principle clubhouse, The Cradle quick course, Thistle Dhu placing course and Maniac Hill—Pinehurst’s historic driving vary that was one of many sport’s first follow services.
Greater than only a professional store
What units this aside out of your typical resort professional store is the excellent becoming expertise. Extra particularly, a complete Titleist becoming expertise. The store options golf ball and golf membership becoming capabilities, leveraging Titleist’s full product lineup together with its proprietary becoming instruments just like the Golf Ball Becoming App and Vokey Wedge Becoming App.
The indoor Trackman-powered becoming bay ensures year-round becoming functionality no matter climate circumstances whereas Pinehurst’s state-of-the-art follow services present the outside testing floor for dialing in your tools.
However the centerpiece is likely to be what Titleist calls “probably the most superior on-demand golf ball customizer” out there. Golfers can add customized logos or personalised textual content to their golf ball of selection, which will get printed on-site in actual time. The brand library contains 11 distinctive Pinehurst designs, full with customized Titleist and Pinehurst co-branded packaging. There’s even a brand new AIM (Alignment Built-in Marking) design out there on choose fashions, impressed by Pinehurst’s iconic Putter Boy.
Putter Boy or not, can I simply get a wider alignment stripe?
The total Titleist expertise
The store shares Titleist’s full household of golf ball and golf membership choices, together with Professional V1, Professional V1x, and Professional V1x Left Sprint fashions with each play quantity from 00-99. You’ll additionally discover a full complement of Titleist golf golf equipment (and shafts) for complete becoming classes.
Store-exclusive choices embrace a Pinehurst-inspired Scotty Cameron headcover (out there with putter buy) and a spread of Pinehurst-branded Titleist gear, together with hats, golf baggage, valuables pouches and yardage guide covers.
The store additionally offers in-shop membership restore providers for on-site re-gripping, loft and lie checks, and different membership tune-ups.
Why Pinehurst is smart
The partnership feels pure, given Pinehurst’s golf heritage. The resort has hosted extra championships than some other web site in North America, together with U.S. Opens, U.S. Ladies’s Opens, PGA Championships, the Ryder Cup and Tour Championships. The programs function designs from golf’s most celebrated architects together with Donald Ross, Tom Doak and Rees Jones.
“Pinehurst represents every thing that golfers love about this sport,” mentioned Jeremy Stone, Titleist’s Senior Vice President of Golf Ball Advertising and U.S. Gross sales. “That is such a significant setting, formed by historic championships and generations of golfers creating memorable experiences.”
Pinehurst Resort’s Eric Kuester sees the partnership as enhancing what the resort already presents. “Pinehurst has all the time been the place golfers join with the soul of the sport and our partnership with Titleist takes that connection to a brand new stage.”
The becoming benefit
Getting fitted at Pinehurst means working with Titleist’s full arsenal of becoming instruments in an setting that’s solely targeted on golf efficiency.
This isn’t precisely making becoming extra accessible to the plenty however when you’re already planning a visit to Pinehurst, having a complete Titleist becoming expertise out there on-site is a compelling choice. The placement serves golfers who’re critical about their tools and perceive the worth of correctly fitted golf equipment and balls.
Trying ahead
Titleist and Pinehurst have created one thing distinctive within the golf retail area. This isn’t nearly promoting tools (though that’s definitely a part of it). It’s about making a complete becoming and customization expertise in one in all golf’s most significant places.
The store represents Titleist’s dedication to becoming as a lot as product growth. Having a vacation spot that mixes their most superior becoming capabilities with rapid customization choices suggests the corporate sees becoming as central to the golfer expertise, not simply an add-on service.
For golfers visiting Pinehurst, the store provides one other dimension to what’s already a pilgrimage web site for critical gamers. Now you can go away not simply with reminiscences of taking part in legendary programs, however with tools that’s been correctly fitted and personalised within the course of.
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