TWG Motorsports CEO Dan Towriss admits System 1 might be a giant problem for the brand new Cadillac group however says it’s aiming to try to exceed expectations because of the affinity many followers have with the model.
Cadillac will be a part of the grid in 2026 after a drawn-out induction course of that noticed the unique Andretti entry evolve with backing from Basic Motors. Towriss was a serious driving drive behind the mission from the very begin and says the anticipation is rising to offer followers with a brand new, American-based group to root for.
“I feel simply to see what a brand new group in System 1 can do ,” Towriss instructed SiriusXM. “I feel that is the time the place it’s actually going to showcase American innovation, American ingenuity within the automotive, with GM’s involvement. If you consider what’s occurring in Detroit, what’s going to be constructed there, and Indianapolis, Charlotte…
“From that standpoint, this can be a group followers can actually get behind. Each single particular person I’ve talked to has a Cadillac story indirectly. You realize, their grandfather, their father, their mom, their automotive — there’s an attachment to the model.
“And they also’re like, ‘I’m a fan of System 1, now I’m a fan of Cadillac System 1.’ We don’t need to let these followers down, so each effort goes in to exceed expectations and attempt to ship. However make no mistake, System 1 may be very tough. We all know that. And so we’re going to be bringing all that we now have to do the very best that we are able to.”
The unique entry was accredited by the FIA however rejected for an entry in 2025 or 2026 by F1 at first of final yr, with the industrial rights holder stating it could be extra open to accepting the brand new group in 2028. That was as a result of GM’s suggestion that it could construct its personal energy unit, however after additional negotiations and proof of GM’s plans, the rebranded Cadillac entry lastly acquired affirmation of a spot on subsequent yr’s grid in March.
“It was very tough to recover from the road,” Towriss admits. “However I feel from the place we stand at the moment, our mission, our effort, the Cadillac System 1 group is healthier off having gone via that.
“System 1, it shouldn’t be simple. That is the head of motorsports. And consider me, they didn’t make it simple. There have been instances, yeah, it was irritating. It was like a transferring goalpost.You’d do the work, you bought to a spot, after which it was like, ‘and right here’s one other factor you want to do.’ However we did it. We did it in spades. We bought in.
“However I’ll say, now that we’re in, we’ve been very welcomed by System 1. The help from the FIA, the welcome from the opposite groups has been fabulous. So, as we wish to say, our work continues at tempo, and we’re preparing for 2026.”
Saturday evening in Miami noticed a lavish social gathering in South Seaside the place Cadillac unveiled the primary model imagery for the brand new group, and Towriss says the journey forward to be on the grid for 2026 might be filled with main milestones any more.
Cadillac F1 Staff Launch: Miami GP Highlights
The Cadillac System 1 Staff formally unveiled its branding at a Miami Grand Prix weekend. A cinematic teaser video revealed a daring new brand, a glossy black and silver Cadillac crest, drawing on the model’s luxurious heritage. pic.twitter.com/WeAFJgDrHr
— Cadillac F1 (@cadillacteam_f1) Could 4, 2025
“It’s unbelievable to consider. I feel we’ll be just a little busier subsequent yr and possibly a bit extra nerves, however that’s actually why we wished to come back out and do the emblem launch that we had, was to actually form of set the stage and begin to present folks what Cadillac System 1 goes to be about.
“I feel lots of people have identified Cadillac’s coming, however what does that imply? What’s it going to seem like? What’s it going to really feel like? A whole lot of work has gone into that. And so actually was that launch, telling the entire world what that’s going to appear and feel like.
“I feel some folks wished to see a driver announcement, some folks wished to see a livery announcement, nevertheless it’s like, ‘Hey, we’re not going to ship every part out on someday!’
“There’s loads of build-up between now and Melbourne in 2026, and so there’s extra to come back. Hold on, the livery’s coming, drivers might be coming. Don’t put me on the clock, however loads of issues are going to be occurring there.
“Nevertheless it was nice simply to form of present the angle, appear and feel, what you may anticipate from Cadillac System 1, and to see all of the GM brass present up, TWG International brass present up, the followers, influencers, media, it was only a nice occasion. We have been tremendous excited.”
