After 12 years away, Toto Wolff believes that South Korea stays an “untapped market” for the game.
The Korea Worldwide Circuit in Yeongam hosted rounds of the world championship between 2010 and 2013, with Fernando Alonso (Ferrari) profitable as soon as and Sebastian Vettel (Pink Bull) thrice.
Provisionally on the calendar for 2014 the occasion was omitted from the ultimate model, and although showing as soon as once more within the draft calendar for 2015 – albeit at a unique level within the season – the FIA subsequently claimed that the organisers had opted to not host it.
The occasion was one in every of many in far-flung nations that struggled to draw the crowds, however a lot has modified since then with F1 now having fun with a worldwide growth.
Whereas Drive to Survive bought the job underway in the course of the pandemic, initiatives like heavy social media promotion and the F1 film have inspired an entire new demographic to the game’s fan-base.
Wolff believes that now the time is correct to return.
“It has been a bit little bit of an untapped marketplace for some time now,” he instructed Bloomberg. “Contemplating that Formulation 1 has grown very robust over the previous couple of years, notably within the youthful goal group.
“You understand, our strongest rising demographic is younger females from 15 to 24,” he added. “They’re very lively on social media.
“South Korea is a particularly social-media-connected nation. So it might be nice if we might come again and present how Formulation One has modified during the last ten years.
F1 CEO, Stefano Domenicali claims that the present schedule of 24 races is the restrict, nonetheless in a bid to open the game to new territories current occasions, corresponding to Barcelona and Spa, are being placed on a rotating foundation.
With Malaysia trying more likely to be a part of the schedule, rotating occasions is likely to be the one strategy to go.
At current there are three races in Asia, whereas there are six within the Americas and 4 within the Center East.
