In an thrilling new chapter for international sports activities partnerships, Nestlé and System 1 have introduced a multi-year, worldwide collaboration that positions KitKat because the Official Chocolate Bar of System 1. This landmark deal represents Nestlé’s most important model partnership so far, underscoring its bold drive for international attain and progress. The alliance will see KitKat partaking F1’s numerous, tech-savvy fanbase with the enduring “Have a Break, Have a KitKat” slogan, bringing a playful respite to the world’s quickest sport.
Introducing Breaks to the Quickest Sport on Earth
With System 1 boasting an estimated international fanbase of 700 million, the game is rising in reputation throughout all age teams, particularly amongst youthful, digitally related followers. This partnership permits KitKat to faucet into System 1’s immersive digital presence, increasing its message to tens of millions all over the world. The well-known tagline will remind followers and drivers alike to “have a break,” mixing KitKat’s spirit of enjoyable with the thrilling vitality of F1.
A Season Filled with Breaks and Surprises
Launching formally at the beginning of the 2025 season, this collaboration will commemorate two historic milestones: the ninetieth anniversary of KitKat and the seventy fifth anniversary of System 1. Increasing globally in 2026, the partnership guarantees to ship fan-centric experiences, together with unique activations, prizes similar to race tickets and merchandise, and immersive fan zones at choose Grands Prix. Followers can stay up for thrilling on-track branding, unique KitKat content material, and fascinating pop-ups that carry a way of levity to the fast-paced F1 circuit.
Uniting Two International Icons for a Shared Expertise
This partnership celebrates the fusion of two globally beloved manufacturers, merging the heart-racing thrill of F1 with KitKat’s universally acknowledged sense of humour and custom of sharing breaks. The collaboration is designed to create memorable experiences, deepening fan engagement by way of lighthearted, relatable content material that appeals to audiences of all ages.
Quotes from the Companions
“System 1 is a world phenomenon with a quickly rising, numerous fanbase, particularly amongst youthful adults,” stated Bernard Meunier, Head of Strategic Enterprise Models and Advertising and Gross sales at Nestlé. “With its international attain and packed schedule, F1 provides KitKat the proper platform to remind everybody to find time for a break. We’re excited to carry our signature sense of enjoyable to this thrilling sport and create memorable experiences for followers worldwide.”
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Emily Prazer, Chief Business Officer at System 1, echoed the passion: “We’re delighted to have such a globally acknowledged and enjoyable model as KitKat becoming a member of us as a accomplice. They’re universally beloved, and we are able to’t wait to see the unbelievable experiences they’ll carry to our followers on the observe and the brand new audiences they’ll introduce to the game.”
A New Chapter of Engagement for F1 Followers
As System 1 continues to broaden its attain and develop its fanbase, this collaboration with KitKat guarantees to reinforce the F1 expertise by introducing a contemporary, enjoyable dynamic into the game. Followers worldwide can anticipate a season of surprises as KitKat encourages everybody to take a break—even amidst the high-octane world of F1.
