Rebel Rebel – Bike Snob NYC

The massive information within the auto world is Jaguar’s controversial rebranding:

Apparently they’re going all-electric:

And in so doing they’ve evidently forged their lot with some type of dystopian genderless future:

After all, Dudley Moore pitched the definitive Jaguar advert marketing campaign means again in 1990, and it stays the highway all of us want they’d taken:

In the meantime, over at Volvo, they’re making movies about how in the event you don’t purchase one your spouse and unborn little one are going to die:

Volvo posted a 3 min and 46 second advert on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.

It goes in opposition to each single rule you may take into consideration as a social lead. Size. Format. Over-produced.

Each remark below the advert stated it… pic.twitter.com/wkmghuP4ye

— Guillaume Huin (@HuinGuillaume) November 21, 2024

Oh, give me a break.

This too is means off the mark, and as soon as once more one want look no additional than this:

What the hell do they pay these advert businesses for, anyway?

Talking of media, no person’s written extra insightfully than me on the position of the gravel bike in fashionable American cinema:

And right here’s the newest movie to function a gravel bike-riding protagonist:

I haven’t really completed watching it but, and whereas it’s actually not the worst film I’ve ever seen, I wouldn’t precisely implore you to drop every little thing you’re doing and watch it instantly, both. Nonetheless, in contrast to the Ben Affleck debacle, it’s extremely important in that it’s maybe the primary time in fashionable film historical past a filmmaker has used a bicycle to convey the constructive traits of a personality. Till now, it’s all the time been the car of alternative for bizarre man-children:

Or bizarre man-children:

Or else their polar reverse, the Salinger-esque reclusive outdated fusspot:

However now we’ve for maybe the primary time ever a fiercely impartial and intensely succesful ex-Marine who finds himself in a Rambo-esque wrestle in opposition to regulation enforcement, the system, and society as a complete, and his use of a bicycle as his main mode of transportation is used to not mock him, however as an alternative to ascertain him as a self-sufficient renegade and licensed badass.

However, there’s one main drawback, which is that within the film he’s combating in opposition to a small city police division that’s sustaining itself by participating in rampant civil asset forfeiture, and the plot is about in movement after they run him down and fleece him of the $30-or-so thousand he’s carrying in his backpack:

My drawback with that is that, instantly previous to getting run down, our hero is using with two headphones in, listening to Iron Maiden at prime quantity, and swerving all around the highway, misplaced in a reverie.

So are we actually to consider this extremely savvy and resourceful important character could be that out of it whereas using by way of the deep south with a shitload of money in his backpack? Additionally, he’s on a gravel bike! Had he discovered an alternate route on a dust highway he may have prevented the whole scenario.

Oh, effectively. I proceed to await a film by which a bike owner isn’t, indirectly, utterly hapless. However no less than he’s not carrying a helmet.