In the course of the British Grand Prix weekend in Silverstone, IWC Schaffhausen and Lewis Hamilton celebrated ten years of their unique partnership. The Swiss luxurious watch producer prolonged a uncommon invitation to Hamilton for a “Better of British” boat trip on the Thames, a journey that handed a few of London’s most well-known landmarks to mark this distinctive event.
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Upon his arrival on the unique cocktail reception, which provided a panoramic view of the Battersea Energy Station, the seven-time world champion shared charming insights into his profession with the Mercedes-AMG PETRONAS System One crew. He reminisced about a number of the most memorable moments of his life as an IWC model ambassador. Quite a few notable company, together with the famend British actor Damson Idris, attended the occasion at a rooftop bar.
In 2013, a major chapter within the historical past of IWC Schaffhausen was written when it turned the Official Engineering Companion of the Mercedes-AMG PETRONAS System One crew. This milestone additionally marked the start of the Swiss luxurious watch producer’s shared journey with Lewis Hamilton, one of the profitable F1 pilots of all time and a mode and vogue icon with world attraction. IWC invited Hamilton to a “Better of British” boat trip on the Thames to have a good time greater than a decade of partnership.
From Butler’s Wharf Pier to Battersea Energy Station, the place IWC has had a boutique since 2022, the Mercedes-AMG PETRONAS System One crew driver handed by a few of London’s most well-known landmarks – amongst them Tower Bridge, the Shard, Tate Fashionable Gallery, Massive Ben and the London Eye. Accompanied on the yacht by British TV presenter and broadcaster Roman Kemp, Hamilton recalled a number of the most memorable moments from his ten years as an IWC model ambassador – comparable to racing a fighter jet, driving with a thousand drones in Las Vegas or competing in entertaining golf and basketball challenges in Miami. In the course of the boat trip, Lewis Hamilton wore the Pilot’s Watch Efficiency Chronograph 41 Mercedes-AMG PETRONAS System One Group (Ref. IW388306) in Ceratanium® with a black dial.
AN EXCLUSIVE ROOFTOP COCKTAIL RECEPTION
The night continued with an unique rooftop cocktail reception at Battersea Energy Station, a fittingly luxurious setting for the celebration of IWC Schaffhausen and Lewis Hamilton’s decade-long partnership.
After his arrival at Battersea Energy Station, Hamilton joined company at a rooftop bar for an unique cocktail reception. In an intimate speak hosted by TV presenter Lucy Hedges and British-Italian racing driver Vittoria “Vicky” Piria, he shared private insights and anecdotes from his racing profession spanning greater than 30 years – from his humble beginnings in karting on the age of eight to successful seven world championship titles within the elite class of motorsport. This private contact made the occasion much more memorable for the attendees.
POP-UP BOUTIQUE IN FRONT OF THE BATTERSEA POWER STATION
Close to its boutique at Battersea Energy Station, IWC Schaffhausen arrange a pop-up retailer in Malaysia Sq.. This distinctive area, designed as an open and clear space with a re-usable inflatable construction, featured an exhibition of racing memorabilia, a choice of emblematic watches, and a photograph wall celebrating key moments from Lewis Hamilton’s unbelievable journey with the Mercedes-AMG PETRONAS System One crew. The centrepiece was the Mercedes-AMG F1 W10 EQ Energy+, the racing automobile contributing to Hamilton’s eleven first-place finishes in 2019. Guests noticed Hamilton’s race swimsuit from his Silverstone wins in 2021, the 2020 British Grand Prix trophy when he crossed the end line with solely three working tyres or a duplicate of his present racing helmet. The pop-up retailer additionally showcased particular version watches Hamilton designed in collaboration with IWC’s artistic crew, together with the Lewis Hamilton Massive Pilot’s Watch Perpetual Calendar Version in black ceramic with a burgundy dial and gold accents or final 12 months’s Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton in platinum with an elaborately completed teal-coloured dial.
