A number of sources have informed Cyclingnews that Purple Bull is about to make a significant funding in girls’s biking, turning into a title sponsor of the FDJ United-SUEZ group, with Demi Vollering set to remain as group chief with a brand new long-term contract.
The French group grabbed a pair of podium spots at Strade Bianche on Saturday, Elise Chabbey with the win and Franzisca Koch in third place. Vollering has received Omloop Het Nieuwsblad and the general at Setmana Valenciana already this season.
Cyclingnews understands that Purple Bull additionally held discussions with the SD Worx group, bike model Specialised being an obvious conduit for Purple Bull’s entry into girls’s biking.
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SD Worx sponsor and group CEO Erwin Janssen admitted to Cyclingnews that there had been contact and talks with Purple Bull however indicated the vitality drink model was set to sponsor a French group.
It was first revealed that Purple Bull might sponsor FDJ United-Suez through Daniel Benson’s substack channel. FDJ United-SUEZ Stephen Delcourt provided a easy ’no remark‘ when Cyclingnews searched him out on the group bus earlier than the beginning of Strade Bianche.
Nonetheless, plenty of well-informed sources confirmed the arrival of Purple Bull in girls’s biking to Cyclingnews. A supply informed us {that a} FDJ United-SUEZ group automotive was seen on the Purple Bull headquarters in Austria virtually a yr in the past, suggesting that Purple Bull’s plans have lengthy been formalised.
The deal has apparently now been accomplished, with Purple Bull probably turning into a title sponsor earlier than this yr’s Tour de France Femmes.
Delcourt owns the French group and Cyclingnews understands he has no plans at hand over management of the group to Purple Bull. The worldwide vitality drink model shall be a title sponsor alongside French manufacturers FDJ United and SUEZ.
Purple Bull took a controlling stake within the males’s Purple Bull-Bora-Hansgrohe group final yr, boosting the German group’s funds and ambitions to tremendous group standing. They’re anticipated to fund an identical strategic transfer within the girls’s sport. They’ve additionally sponsored particular person athletes together with Wout van Aert, Remco Evenepoel, Tom Pidcock, Chloé Dygert and Zoe Bäckstedt.
Delcourt’s abilities as a girls’s group supervisor has made FDJ United-Suez one of many greatest squads within the girls’s peloton. He satisfied Vollering to hitch the group in 2025 and he or she stays one of many greatest riders in girls’s biking regardless of failing to win the Tour de France in 2024 and 2025.
Vollering’s standing and profile has helped entice Nike and Specialised as private sponsors. Her contract with FDJ United-Suez ends this yr however Delcourt seems assured of extending the big-budget deal.
Purple Bull’s sponsorship would give the deal and the French group wings for the long-term future.
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