The next press launch, issued by Motif PR within the wake of final evening’s F1 75 Reside occasion on the 02, seems to sum up the route through which the game is heading.
We current it as acquired.
Final evening, Formulation 1 made historical past with its first-ever season launch at London’s O2 Area. Unveiling the 2025 automotive liveries whereas marking F1’s seventy fifth anniversary, F1 75 Reside introduced collectively all ten groups and drivers for a night of spectacle and high-energy leisure. The bottom-breaking world premiere occasion was delivered to life by STUFISH Leisure Architects in collaboration with manufacturing companion 1826, alongside inventive visionary Brian Burke and DX7 Design. Collectively, they crafted an unforgettable expertise that merged Formulation 1’s signature pace with the fun of reside theatrical efficiency.
The occasion was meticulously designed as a multi-sensory storytelling expertise, with every reveal uniquely choreographed to construct anticipation and pleasure. Famend for his or her visionary stage designs for international icons like Beyonc, Madonna, The Rolling Stones, and Sabrina Carpenter, STUFISH reimagined the stage as an extended central runway extending into the crowd-evoking the high-speed straightaways of an F1 observe. Towering above the stage is the most important LED display ever used at The O2, stretching throughout the width of the venue. The display serves a twin objective – delivering cinematic visuals that construct anticipation for every group’s phase.
Hidden beneath the primary display is a garage-style door, which introduces every group’s driver for the 2025 season. Within the centre of the stage, a mechanical carry system has been included, able to elevating the vehicles eight meters excessive including a component of vertical spectacle. Suspended above all of it, a flying LED display, embedded with dynamic lighting results, strikes fluidly all through the night-serving as each a visible storytelling canvas and seamlessly lifting away to disclose the following group in an unforgettable sequence of reveals.
“At STUFISH, we’re all the time on the lookout for methods to push the boundaries of reside leisure, and designing the staging for the F1 launch was an thrilling challenge-blending the theatricality of a reside present with the uncooked vitality of motorsport. With this manufacturing, we needed to convey the fun of the racetrack into the center of The O2, immersing audiences from the moment the lights dim to the roar of the engines” – Ray Winkler CEO and Design Director at STUFISH Leisure Architects.
“We’re all the time excited to get the decision from F1 for considered one of their reveals. They love pushing the boundaries and so can we. We’re fortunate sufficient to have nice inventive companions, like StuFish, Brian Burke Inventive and DX7 and an incredible manufacturing group on this present and have totally loved producing what is going on to be the talked about occasion of 2025.” – Joe Sanchez, CEO of 1826
Because the manufacturing companion for Formulation 1’s seventy fifth Anniversary season launch, 1826 performed a pivotal position in bringing the occasion to life, guaranteeing that the spectacle aligned with F1’s evolving imaginative and prescient. Recognized for his or her work with artists comparable to Tyler The Creator and Charli XCX, and types such because the LA Dodgers, 1826 had been tasked with bringing all facets of the manufacturing collectively. Their mission was to orchestrate and execute a dynamic expertise that blended motorsport with leisure, catering to an ever-expanding and various fan-base.
Designed to increase past the racetrack, every group’s phase is designed as a totally immersive expertise. Customized music, reside performances, and curated video content material rework every reveal right into a compelling narrative-celebrating not simply the vehicles, however the groups, their tales, and the passionate followers who drive the game ahead.
By remodeling the disclosing of the ten vehicles right into a pop-rock spectacle infused with the electrifying vitality of a stadium live performance, STUFISH and 1826 have redefined how motorsport is introduced to the world. It is a daring assertion that Formulation 1 is larger, bolder, and extra immersive than ever earlier than.
The fusion of music and sport has turn out to be a defining development, as followers more and more search festival-like experiences that transcend the competitors itself. From Formulation 1 to the Tremendous Bowl, main sporting occasions now incorporate world-class musical acts, recognising that music amplifies emotion, enhances storytelling, and deepens fan engagement. As sports activities proceed to draw youthful, extra various audiences, the combination of music helps create shared cultural moments that transcend the occasion, remodeling it into a world spectacle.
Constructing on their ground-breaking collaboration, the Formulation 1 Season Launch marks the second main F1 venture for 1826 and STUFISH. Their partnership started in 2023, once they joined forces to create the Formulation 1 Heineken Silver Las Vegas Grand Prix, remodeling the occasion right into a spectacular fusion of motorsport, leisure, and theatrical manufacturing. By mixing the high-speed adrenaline of F1 with immersive staging, cutting-edge visuals, and reside performances, they redefined how the game is skilled bringing the electrifying vitality of Las Vegas to the worldwide stage.
Image Credit: PA & Alamy
