Maison Pommery & Associés Turns into Unique Champagne Provider to Alpine and BWT Alpine Formulation One Group.
French efficiency and French luxurious come collectively as Alpine proclaims a brand new partnership with Maison Pommery & Associés, one of the prestigious names on the earth of champagne.
Beneath the settlement, Pommery turns into the Unique Champagne Provider of Alpine and the BWT Alpine Formulation One Group, uniting two famend French manufacturers in a shared dedication to excellence, innovation, and unforgettable experiences.
The partnership formally launched in the course of the 2026 Monaco Grand Prix, the place Pommery’s celebrated champagne assortment took centre stage throughout Alpine’s premium hospitality environments.
Friends of the workforce are invited to get pleasure from a few of the home’s most iconic cuvées, together with Pommery Brut Royal and Pommery Grand Apanage 1874, enhancing the hospitality expertise with the class and craftsmanship which have outlined the champagne home for generations.
Past hospitality, Alpine and Pommery will collaborate on unique initiatives to rejoice their shared values and French heritage. Each manufacturers goal to create distinctive experiences that mix emotion, efficiency, innovation, and the unmistakable French artwork de vivre.
Celebrating Excellence On and Off the Observe
The partnership displays Alpine’s ongoing efforts to strengthen its connections with premium French manufacturers whereas enhancing the expertise provided to prospects, companions, and Formulation 1 friends worldwide.
Man Martin, International Advertising Director of BWT Alpine Formulation One Group, mentioned:
“We’re delighted to welcome Maison Pommery & Associés to the workforce. Their heritage, excellence and pioneering spirit replicate the identical ambition and class that drive our workforce.”
Bruno Hohmann, Vice President of Gross sales, Advertising and Buyer Expertise at Alpine, added:
“This collaboration between the celebrated Pommery Champagne and Alpine will enable the model to supply much more enriching experiences to our prospects and additional solidifies Alpine’s place on the earth of premium French tradition and artwork de vivre, alongside a significant participant within the Champagne business.”
Nathalie Vranken, President of Maison Pommery & Associés, commented:
“We’re extraordinarily proud to companion with Alpine and the BWT Alpine Formulation One Group, two French references that embody excellence, innovation, and emotion. This partnership completely displays Maison Pommery’s values: boldness, class, and the fixed pursuit of distinctive experiences. Via this collaboration, we goal to showcase the French artwork de vivre throughout the prestigious and thrilling world of Formulation One, providing distinctive moments to friends and lovers around the globe.”
As Formulation 1 continues to evolve into a world way of life platform, the partnership between Alpine and Pommery highlights the rising connection between elite motorsport, luxurious hospitality, and French craftsmanship. Collectively, the 2 iconic manufacturers goal to create memorable moments that stretch far past the race circuit.
