Vice Golf’s journey into the golf membership enterprise has been fascinating to observe.
The German firm that may lay a official declare to revolutionizing the direct-to-consumer golf ball enterprise jumped into the fray two years in the past. It began with wedges, putters and two iron units, all created by its personal design staff. Final yr, Vice added metalwoods.
For 2026, Vice is bringing one other iron into the fold, and this one may be essentially the most attention-grabbing of the bunch. The Vice VG103 is a single-piece solid blade the corporate says might probably be playable for an eight- to 10-handicapper.
I don’t care who you might be; that’s an attention-getter.
Vice Golf and its lengthy day’s journey into golf golf equipment
Vice acquired its begin in late 2012. Founders Ingo Duellmann and Rainer Stoekl opened their doorways with an internet site, a tiny Bavarian warehouse and 60,000 golf balls to promote. Since then, it invented the DTC golf ball enterprise, survived a patent lawsuit from Titleist, merged with the Munich-based becoming specialist HIO and, in 2024, launched its first iron units.
These irons, the VGI01 and VGI102, have been designed based mostly on years of HIO membership becoming information. The intent, in keeping with Vice, was to make golf equipment particularly for the typischer golfbegeisterter (that’s German for “typical golf fanatic,” meine freunde) reasonably than a Tour professional. They have been constructed to be simpler to launch, lighter to swing and extra forgiving total.
Vice succeeded. Form of.
In MyGolfSpy’s 2025 testing, the VGI02 game-improvement iron confirmed spectacular distance. Nonetheless, it posted comparatively low scores in accuracy and forgiveness. Of 17 iron units examined, the Vice VGI02 technically completed subsequent to final. Nonetheless, its total rating was solely 5/tenth of some extent south of the winner, the Callaway Elyte HL. Taking ties under consideration, you can say it completed tied for fifth total.
There have been no actual canine in that struggle.
We examined the VGI01 within the participant’s iron class however it in all probability ought to have been within the participant’s distance class. It rated tops for distance however was common in accuracy and forgiveness. Total, it completed seventh in a check the place the Srixon ZXi7 lapped the sphere.
For perspective, the VGI01 completed just one/tenth of some extent behind two business stalwarts, the Mizuno Professional S3 and the Titleist T-100.
That, my expensive Leiblingsmenschen, is the world into which the brand new blade, solid, VGI03, is born.
What do we all know concerning the Vice Golf VGI03?
In line with Vice, the VGI03 is a single-piece forging constructed from delicate 1020 carbon metal. In the event you weren’t a fan of the seems to be of the VGI01 or 02 or of the Vice metalwoods, I don’t assume you’re going to have an issue with these. Vice went Euro-minimalist with the VGI103. The pure, easy vibe is about as clear a glance as you will get.
Whereas utilizing all the applicable blade buzzwords like workability, delicate really feel and distinctive suggestions, Vice is throwing a curveball at us, as effectively, with one thing referred to as face-stretching design.
I’ll ‘fess up. I had no thought what that meant.
In truth, the identify is extremely descriptive. It’s what’s says it’s: a design that contains a stretched face and a uniform heel-to-toe cross-section. That gives you with a wider hitting space than you’d fairly anticipate in a blade. That, in flip, permits for extra perimeter weighting than you’d fairly anticipate in a blade.
That ends in extra stability and extra forgiveness than you’d fairly anticipate in a blade.
The aim, says Vice, is to supply most workability (for individuals who can truly work the ball on command) whereas providing trendy playability.
“Historically, one-piece solid irons are much less forgiving resulting from their smaller face measurement,” says Vice Golf CEO Marco Burger. “However our revolutionary face-stretching design overcomes this problem. It will increase the efficient hitting space with out compromising workability.”
Can a blade actually be “forgiving?”
That, buddies, is all relative. In the event you’re an iffy or inconsistent ball striker, you don’t want workability. You want forgive-ability. The strategic perimeter weighting courtesy of face-stretching ought to, in idea, present sufficient stability and forgiveness with out compromising really feel, suggestions and, for these succesful, workability.
Nonetheless, Vice does seem assured that an formidable or enhancing eight- to 10-handicapper who’s a good ball striker might have success with the VG103 irons. I’m guessing a less-than-decent ball striker with a helpful brief recreation in the identical handicap vary may expertise rather less pleasure.
The entire thought of a “playable blade” is a form of mini-trend within the business. There are refined methods of constructing a single-piece solid blade extra forgiving. Face stretching and its accompanying perimeter weighting definitely assist. The Vice Golf VGI03 gained’t be as forgiving as, say, a participant’s distance iron. It’s going to, nonetheless, be extra forgiving than the butter-knife blades of yore and there’s a rising variety of higher gamers who do need that baller-look.
That Vice can pull this off whereas preserving the clubhead comparatively compact and clear is unquestionably worthy of a tipped cap.
Vice Golf VGI03 irons: Specs, worth and availability
Vice says the VGI103 irons are fully customizable for shaft and grip so there’s no actual “inventory” setup. Whereas Vice’s proprietary shafts are designed for the lighter and extra forgiving VGI101 and 102, the corporate will possible provide an array of shafts geared toward higher gamers. Some, little question, will probably be at an upcharge.
The loft construction offered by Vice doesn’t precisely scream “conventional” so there’s some pop in-built.
The Vice Golf VGI03 irons will begin at $999 for a 4-PW seven-piece set. In-person becoming within the U.S. is on the market via Membership Champion.
For extra info, go to the Vice Golf web site.
Let’s not neglect the wedges!
Vice can be including a line of solid wedges to its arsenal. Just like the VGI03 irons, the brand new VGW02 wedges are single-piece forgings constructed from 1020 carbon metal. Additionally, just like the irons, they function a a lot cleaner, extra easy look than Vice’s earlier choices.
These are made for the playah.
It’s a easy providing, coming in 50-, 54- and 58-degree fashions. The one Vice-like spiffiness is within the sole milling, with contrasting diagonal patterns that meet at a properly milled “V” within the heart. Vice isn’t providing sole grind or bounce choices. The wedges are primarily mid-bounce with added toe and heel aid for some versatility.
The Vice VGW02 are $129 every on the Vice web site. For that worth, you possibly can select between a KBS Tour or Tour Lite metal shaft, or Vice’s proprietary Whiz metal shafts. Graphite will value you $144 with a Vice Whiz graphite shaft. The UST Recoil Dart and the Mitsubishi MMT can be found upgrades.
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