Atlanta Motor Speedway, positioned in Atlanta, Georgia, has been on the NASCAR Cup schedule since 1960, however when the sequence returns there this summer time, it is going to be going by a distinct identify.
Atlanta will now be generally known as EchoPark Speedway as a part of a seven-year branding deal value a number of million {dollars}. The identify atop the grandstands has already been modified.
EchoPark Automotive makes a speciality of promoting pre-owned automobiles and is owned by Sonic Automotive, which is headed by David Smith. He’s the brother of Marcus Smith, who’s the CEO of Speedway Motorsports, which owns Atlanta and lots of different tracks on the NASCAR schedule.
“We’ve loved serving company within the Atlanta metro space since EchoPark Atlanta opened its doorways in 2020,” mentioned David Smith, Chairman and CEO of Sonic Automotive. “This partnership permits us to share the worth of the distinctive EchoPark car-buying expertise with extra company in Atlanta and the encompassing space who benefit from the pleasure of NASCAR racing at this iconic venue.”
The observe hosts two Cup races annually and can function the opening spherical of TNT’s NASCAR broadcast schedule on June 28, in addition to starting the $1 million greenback in-season match that’s being launched this 12 months.
Austin Cindric, Workforce Penske Ford, Bubba Wallace, 23XI Racing Toyota, William Byron, Hendrick Motorsports Chevrolet
Picture by: Chris Graythen – Getty Photographs
The winner of that race may also obtain a EchoPark-provided Chevy Silverado and a trailer outfitted with a Sturgis Bike Rally Restricted Version Harley-Davidson motorbike.
“We’re thrilled to accomplice with an revolutionary, customer-focused firm like EchoPark Automotive because the entitlement accomplice of our newly named EchoPark Speedway,” mentioned Speedway Motorsports CEO Marcus Smith. “EchoPark Automotive is as dedicated to distinctive customer support as we’re, and we all know that collectively we’ll elevate our fan expertise to a brand new stage unmatched for Southern hospitality. This partnership will gasoline nice experiences for followers attending our speedway for years to come back.”
Tracks altering their names as a part of entitlement sponsor offers isn’t a brand new phenomena in NASCAR. Charlotte as soon as glided by Lowe’s Motor Speedway, Sonoma was beforehand known as Infineon Raceway, and Phoenix was utilizing ISM Raceway for a time. On the present schedule, Gateway known as World Broad Expertise (WWT) Raceway.
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