In what has turn into golf gear’s most predictable second act, Callaway has introduced limited-edition “Black Shadow” variations of its Apex Ai200 and Ai300 irons. As a result of nothing says “take my cash” fairly like a murdered-out aesthetic.
The shadow remedy
Like Batman’s wardrobe, the golf gear panorama appears to function on a easy precept: finally, every little thing is available in black. The limited-edition Black Shadow end options what Callaway describes as a “glossy, chrome-plated black end that exudes sophistication and energy.” Translation: They give the impression of being actually cool and hopefully your mates will discover.
Earlier black (or blue, should you’re Mizuno) choices from mainly everybody has confirmed that many golfers will gladly pay a premium for what they see as an aesthetic improve. Whereas Callaway doesn’t share particular particulars concerning the sturdiness of their Black Shadow end, hopefully the “chrome-plated” description indicators these received’t put on as rapidly as PVD choices of the previous.
All that Apex Ai tech
Past the beauty improve, these Black Shadow editions ship the identical applied sciences which have made the Apex Ai sequence amongst Callaway’s most full choices.
Each fashions function a cast hole physique mixed with a cast 455 Face Cup.
The Ai200 is positioned as Callaway’s “most full participant’s distance iron,” balancing workability with forgiveness.
The Ai300 affords a barely bigger profile as a game-improvement choice whereas sustaining the premium cast really feel.
Each fashions leverage Callaway’s Ai Good Face expertise utilizing actual participant information and synthetic intelligence to generate constant ball pace, spin and tight dispersion.
The entire bundle
To finish the stealthy aesthetic, the irons come inventory with True Mood DG Mid 100 Gunmetal shafts (100g in R and S flexes) and Golf Delight Z-Grip grips. Matching black parts have turn into customary observe with these limited-edition releases, making a cohesive look from grip to clubhead.
The Apex Ai200 Black Shadow will likely be out there in 4-P (customized solely) and 5-AW (hole wedge) whereas the Ai300 is available in a 5-AW setup. Each can be found in right-handed solely which could disappoint a wholesome proportion of our pals north of the border though I suppose they’re rising used to it.
Premium pricing for premium appears
At $229 per stick or $1,599 for a seven-piece set, these Black Shadow editions command a premium over their customary Apex Ai counterparts. Whereas that’s a hefty upcharge, it aligns with what we’ve seen from different black choices.
Is a black end well worth the upcharge? That’s between you and your checking account. But when historical past has taught us something, it’s that limited-edition black irons are likely to promote briskly, suggesting loads of golfers are keen to pay further for the aesthetic improve.
Whether or not you’re a severe participant who appreciates the look of blacked-out irons or a next-level golf nerd who needs their golf equipment to coordinate with their favourite ninja outfit, the Apex Ai200 and Ai300 Black Shadow editions match the invoice.
Availability
The Callaway Ai200 and Ai300 Black Shadow Irons can be found for pre-sale now.
Full retail availability begins April 25.
For extra info, go to Callawaygolf.com.
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