The Aston Martin Aramco System One Group has introduced a brand new partnership with Eight Sleep, the world’s main sleep expertise firm, as a part of its efficiency technique for the 2026 System 1 season.
On the highest stage of motorsport, marginal beneficial properties decide outcomes. Excessive-quality deep sleep performs a decisive function in sustaining bodily and cognitive efficiency throughout an extended, high-pressure calendar. This partnership underlines Aston Martin Aramco’s dedication to optimising each variable that influences outcomes – together with sleep.
Turning Sleep right into a Efficiency Lever
Eight Sleep will equip the group with its flagship product, the Pod – an AI-powered sleep system engineered to optimise restoration by means of dynamic temperature regulation and steady physiological monitoring.
Constructed on one of many world’s largest proprietary sleep and biometric datasets, Eight Sleep’s expertise transforms sleep from a passive exercise right into a controllable efficiency lever. Not like static, one-size-fits-all options, the Pod responds to the physique in actual time, adjusting evening by evening to coaching masses, journey calls for, and race schedules.
Analysis throughout Eight Sleep’s world member base exhibits as much as a 34% enchancment in deep sleep and studies of 41% higher total sleep high quality – reinforcing sleep’s function as a vital driver of restoration, focus, and aggressive edge.
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The Eight Sleep emblem will seem prominently all through the 2026 season – on the aspect of the automotive’s nostril, on driver balaclavas, cooling vests, and handheld cooling followers used within the storage.
A Tradition of Marginal Good points
Jefferson Slack, Managing Director – Business and Advertising at Aston Martin Aramco, stated:
“In System 1, efficiency is the results of marginal beneficial properties collected over a complete season. Sleep is a vital efficiency enter, and Eight Sleep’s AI-powered expertise permits us to optimise restoration in a method that static options can not. Their strategy will give our drivers and group an actual edge, and we’re excited to accomplice as we proceed to boost the bar for efficiency.”
Matteo Franceschetti, CEO and Co-Founding father of Eight Sleep, added:
“Aston Martin Aramco represents a brand new customary in how groups take into consideration efficiency. From world-class engineering to the relentless pursuit of marginal beneficial properties, that is an organisation that understands that outcomes are formed by what occurs lengthy earlier than the lights exit on race day.
At Eight Sleep, we now have constructed essentially the most superior sleep expertise on this planet for athletes and excessive performers. By combining AI, real-time physiology, and one of many largest sleep datasets in existence, we assist flip restoration right into a aggressive benefit. We’re proud to assist Aston Martin Aramco this season as they push efficiency to its limits.”
Why Sleep Issues in System 1
With 24 races throughout a number of continents, jet lag, altering climates, simulator work, engineering debriefs, and relentless journey all place vital pressure on drivers and crew. Cognitive sharpness, response time, decision-making, and stress administration are all straight influenced by sleep high quality.
By integrating superior sleep optimisation into its efficiency ecosystem, Aston Martin Aramco continues to align elite engineering with human efficiency science – a decisive issue as System 1 enters its new regulatory period in 2026.
