Atlassian Williams F1 Group has introduced a brand new multi-year partnership with Estrella Galicia 0,0, which joins because the staff’s Official Beer Accomplice from the 2026 System 1 season and past.
The collaboration unites two trade leaders – Williams, one of the crucial profitable groups in System 1 historical past with seven Drivers’ World Championships and 9 Constructors’ World Championships, and Estrella Galicia 0,0, the famend Spanish beer model celebrated for its dedication to craftsmanship, heritage and innovation inside international motorsport.
Trackside Presence Throughout Europe
Beneath the brand new settlement, Estrella Galicia 0,0 can be served within the Williams motorhome at European Grands Prix, changing into the staff’s drink of selection because it continues its bold journey again to the entrance of the grid. The partnership additionally provides followers worldwide the chance to find certainly one of Spain’s most recognisable non-alcoholic beer manufacturers throughout the premium hospitality atmosphere of System 1.
Model visibility will prolong effectively past the motorhome. From pre-season testing in Bahrain onwards, Estrella Galicia 0,0 branding will function prominently on the halo and rear wing endplate of the FW48 – Williams’ 2026 challenger constructed for System 1’s new rules period. The brand can even seem on the helmets and race fits of Carlos Sainz Jr. and Alex Albon.
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Extra helmet placements for Sainz underline Estrella Galicia 0,0 and its dad or mum firm’s longstanding help of Spanish expertise inside System 1 – reinforcing a shared dedication to nurturing excellence on the highest degree of the game.
Shared Values, Lengthy-Time period Imaginative and prescient
James Vowles, Group Principal of Atlassian Williams F1 Group, stated:
“With an all-new automobile, new rules, and a brand new race in Madrid, there’ll be lots for Atlassian Williams F1 Group to have a good time with Estrella Galicia 0,0 this season. It’s nice to have them be a part of Williams and cheer us on on this thrilling second for each the staff and the game.”
Ignacio Rivera, Govt Chairman of Corporación Hijos de Rivera, added:
“The partnership with Atlassian Williams F1 Group represents a pure step in our journey inside motorsport. It goes far past a partnership settlement; it’s the coming collectively of two organisations that share the identical understanding of competitors, rooted in respect for historical past, a ardour for innovation and the ambition to proceed rising by authenticity.
At Estrella Galicia 0,0 we firmly consider in initiatives supporting expertise, enhancing heritage and difficult the established order to construct a greater future. We’re trying ahead to the start of the season to construct the success of this partnership.”
About Estrella Galicia 0,0
Estrella Galicia 0,0 is the flagship non-alcoholic beer model of Corporación Hijos de Rivera, a 100% family-owned Spanish firm with greater than 120 years of historical past. At this time, the group operates in over 75 international locations and produces, markets and distributes a various portfolio that features beers, mineral waters, wines and ciders.
Its model portfolio consists of Estrella Galicia, 1906, Cabreiroá, Fontarel, Agua de Cuevas, Ponte de Boga and Maeloc. The corporate has skilled sustained worldwide progress lately and employs greater than 2,000 folks worldwide.
