Following the information that LVMH has joined System 1 as a International Associate for ten years from 2025, the game welcomes Louis Vuitton as an Official Associate of System 1, bringing collectively two of the world’s most recognisable manufacturers, recognized for his or her innovation and excellence. Louis Vuitton’s entry into System 1 marks a brand new period of luxurious and status inside the sport.
Louis Vuitton would be the Title Associate for the season’s first race in Melbourne, which might be named the System 1 Louis Vuitton Australian Grand Prix 2025. This landmark partnership reinforces Louis Vuitton’s deepening ties with the motorsport world, showcasing its craftsmanship and exclusivity heritage. The French Home will absolutely immerse within the races, that includes outstanding trackside signage, a primary for Louis Vuitton at a sporting occasion. Moreover, Louis Vuitton will play a pivotal position in celebratory moments, from the opening ceremony to the rostrum, the place its well-known Louis Vuitton Trophy Trunks will take centre stage, honouring the highest three drivers’ achievements. The newly designed Trophy Trunks, lined within the emblematic Monogram, will characteristic the enduring “V” in a particular native color scheme in opposition to the traditional brown background for every race.
Louis Vuitton has already established a prestigious reference to System 1 by its partnership with the Car Membership de Monaco, the place it developed and offered the primary Trophy Trunk for the System 1 Grand Prix de Monaco™ between 2021-2024. This image of triumph has since prolonged throughout among the world’s most esteemed sports activities competitions, together with soccer, crusing, and the Olympics. The growth of LV’s presence in System 1 underscores the model’s dedication to celebrating victory and efficiency on a world stage.
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As a key ingredient of the International LVMH Partnership, Louis Vuitton’s collaboration with System 1 represents an unprecedented convergence of style, tradition, leisure, and sports activities. By integrating its legacy of savoir-faire with the cutting-edge world of motorsport, LV is redefining luxurious inside System 1.
Stefano Domenicali, President and CEO of System 1, mentioned:
“We’re thrilled to welcome Louis Vuitton as Title Associate for our first 2025 race. This partnership between two world icons is linked at first by their nice ardour for innovation, excellence, and creativity, making them two distinctive timeless tales. The entry of LV not solely enhances the expertise of our sport but additionally celebrates the union of luxurious, craftsmanship, and the very best expression of automotive competitors. 2025 might be an epic 12 months for System 1, and I’m proud to begin it with our passionate companions at Louis Vuitton.”
Pietro Beccari, Chairman and CEO of Louis Vuitton, mentioned:
“I’m immensely happy with this partnership between Louis Vuitton and System 1, with our shared ambition to at all times try for innovation, craft, and precision. The synergy of our two worlds is echoed within the savoir-faire of our ateliers and garages, artisans, and engineers whereas celebrating the excellent efficiency of champion drivers world wide who embark on a journey of excellence with each race.”
With LV now an integral a part of System 1, this partnership is ready to redefine the intersection of luxurious and motorsport, creating an unprecedented mix of heritage, innovation, and high-performance excellence.
