G2, one of many world’s main leisure and esports manufacturers, right now proclaims McDonald’s Germany because the presenting companion of G2 NORD, its League of Legends academy group competing within the Prime League in Germany. As a part of the partnership, McDonald’s Germany may even again the return of G2 Hel, the ladies’s League of Legends group, marking their dedication to creating various expertise throughout G2’s roster and persevering with the expansion of girls in esports.
The partnership is constructed round a shared perception: that competitors goes past the consequence — it’s the whole lot round it, from the leisure and shared moments to the routines and rituals that deliver folks together. As presenting companion, McDonald’s Germany is not going to simply characteristic with their emblem and iconic declare “ich liebe es” (I am lovin’ it) on G2 NORD and G2 Hel’s jerseys, but additionally with the collaboration being delivered to life via player-focused storytelling, behind-the-scenes content material, and a year-long sequence that includes group president Niklot “Tolkin” Stüber, providing followers a better take a look at the group and the experiences round competitors.
McDonald’s Germany joins G2 NORD because the group continues its rise in Germany’s Prime League. Shaped earlier this 12 months via a collaboration between G2 and NORD Esports, the group has already secured a first-place end within the Prime League Winter Snowdown and made it to the playoffs of their first EMEA Masters run, whereas offering new gamers with a pathway into top-level esports competitors.
Alongside this, the assist of McDonald’s Germany allows the return of G2 Hel, marking the following chapter for certainly one of EMEA’s most profitable girls’s League of Legends groups. Backed by McDonald’s Germany, the group will compete within the upcoming Recreation Changers circuit, reinforcing G2’s dedication to illustration and growth inside League of Legends.
“This partnership goes past conventional sponsorship, it’s a shared dedication to pushing the boundaries of expertise growth and creating significant alternatives throughout the house,“ mentioned Alban Dechelotte, CEO of G2. „With McDonald’s Germany because the presenting companion of G2 NORD, we’re not solely strengthening our aggressive ecosystem within the area, but additionally reinforcing our perception in constructing a extra inclusive future for esports. The revival of G2 Hel is a serious step in that path, and we’re proud to work with a companion that acknowledges the significance of supporting girls in esports and investing in long-term progress for the trade.”
Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, emphasizes the significance of collaboration: “McDonald’s has all the time been about bringing folks collectively. Gaming is without doubt one of the most vibrant matters on the market right now, uniting followers worldwide. So this partnership is a pure match for us and is constructed on a easy perception: group first. We’re proud to assist G2 Nord and to have a good time the return of G2 Hel – a robust sign for fairness, visibility and inclusion in esports. This partnership really displays what we stand for as a model, and presents our players group an ideal leisure expertise.”
Constructing on a decade of success, G2 units the usual for modern storytelling that blends esports, tradition, and way of life. With over 30 million followers worldwide, the group has expanded into inventive ventures together with its sell-out anime collaboration with Solo Leveling, its personal webtoon Purple Aura, and partnerships with trend manufacturers equivalent to Ralph Lauren and Smiley. G2 has additionally stepped into conventional sports activities via Gerard Piqué’s Kings League, all pushed by a mission to encourage the following era of sports activities followers.
Collectively, McDonald’s Germany and G2’s collaboration displays a shared dedication to nurturing rising expertise and increasing alternatives throughout the sport, from academy growth to the continued development of girls’s competitors.
To mark the beginning of the collaboration, McDonald’s and G2 launched an announcement video that includes Jankos, Sola, Tolkin, Group Nord and Caltys. The video was produced inhouse by G2 and will be seen right here.
On web site, McDonald’s Germany and its lead company Scholz & Mates supported within the making of and moreover within the growth and execution of the partnership
