Beginning this 12 months, Pirelli is increasing its sporting horizons by coming into the world of tennis. It’s going to function the Official Tyre Accomplice of the Australian Open, the celebrated Grand Slam match that begins on Sunday, January 12, in Melbourne.
After attaining success in motorsport, soccer, crusing, and snowboarding, the Italian firm has chosen to assist one of the vital globally adopted occasions, leveraging this partnership as a strategic showcase to advertise the model worldwide.
A historic reference to tennis “The Australian Open represents a extremely vital visibility alternative for Pirelli due to the worldwide consideration tennis receives. Specifically, this sponsorship will assist improve consciousness of our model in Australia, a market with a excessive focus of status vehicles. In Melbourne, the match’s host metropolis, we opened a Pirelli P Zero World retailer in 2019, our flagship retailer mannequin current in solely 4 different cities worldwide,” said Andrea Casaluci, CEO of Pirelli.
Cedric Cornelis, Chief Industrial Officer of Tennis Australia, emphasised the significance of this collaboration: “We’re actually happy to announce Pirelli because the Official Tyre Accomplice of the Australian Open. Pirelli is synonymous with innovation and efficiency, two facets that make the Italian model an ideal selection for one of many world’s most necessary tennis occasions. We’re delighted that Pirelli has chosen the Australian Open for its first funding in a Grand Slam.”
Pirelli’s relationship with tennis has historic roots: within the Nineteen Thirties, the corporate started producing tennis balls, an exercise it continued till the Seventies. This reference to sport is an integral a part of the corporate’s DNA, which has invested in varied disciplines all through its historical past.
Jan 13, 2025
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