Soudal-QuickStep have introduced worldwide shoe and workwear model Security Jogger as their new co-title sponsor from 2027 onwards for the longstanding Belgian squad.
The announcement by the Belgian WorldTour squad was made at a press convention on the Tour de France’s first relaxation day.
The brand new deal will see QuickStep drop out as title sponsor after greater than twenty years. Throughout that point, the group has scored 1,000 victories, together with eight editions of the Tour of Flanders, six of Paris-Roubaix, and the 2022 Vuelta a España, with Remco Evenepoel.
„QuickStep might be with the group for the subsequent 4 years, and we would prefer to thank them for that. They’re going to be seen on our racing package and have a big place on there, and we’re pleased about that,“ stated group CEO Jurgen Foré.
Security Jogger have already been a minor backer of the squad for the previous few seasons however stepped up their backing from January 2026, with the model identify showing on the bib shorts along with the brand’s earlier place on the riders‘ shoulders and socks.
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The group have already received two levels on this yr’s Tour de France with Tim Merlier. The Belgian, who scored his eighth win of the season in Bergerac on Saturday, is in competition for the inexperienced jersey and has 55 factors to make up on classification chief Mads Pedersen.
„Stepping up because the co-title companion is the last word recognition of our long-standing relationship and the cherry on prime of 5 years of unimaginable firm development. From 2027 onwards, we’re taking our dedication to the subsequent degree, additional strengthening our PPE partnerships, model development, and our presence on the worldwide biking stage,“ stated Security Jogger CEO Tom Gybels.
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Security Jogger is a shoe and PPE firm based mostly in Belgium. Based in 2000, the corporate has been partnered with Soudal-QuickStep since 2022 and has supplied footwear and workwear for the group since then.
Eventually yr’s Tour de France, the group unveiled a particular Security Jogger jersey to put on on the race’s first relaxation day. The yellow and black look might trace on the future look of the group with the brand new sponsor aboard.
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