As a part of Oracle Purple Bull Racing’s Endlessly Rebl twentieth season celebrations, the Workforce has designed a limited-edition jersey to be worn on the pitch by Purple Bull Bragantino gamers throughout a match towards Botafogo de Futebol e Regatas forward of the São Paulo Grand Prix.
Oracle Purple Bull Racing and Purple Bull Bragantino have revealed a particular version jersey to be worn by the Purple Bull Bragantino Workforce for his or her match towards the Campeonato Brasileiro Série A league toppers, Botafogo de Futebol e Regatas on Saturday 26 October. As a part of the Workforce’s Endlessly Rebl marketing campaign marking 20 years in F1, Oracle Purple Bull Racing has designed the limited-edition jerseys that shall be worn by the Workforce for the match. This would be the first time that the Workforce will collaborate with a soccer crew on this approach, bringing collectively soccer and F1 and their passionate fan bases uniquely and excitingly.
The gamers shall be sporting the limited-edition jersey on the pitch towards league toppers Botafogo on the dwelling of Purple Bull Bragantino. The shirt shall be seen throughout Brazil and the world at a televised sport on the Nabi Abi Chedid Stadium in Bragança Paulista. The launch comes forward of the São Paulo Grand Prix, with the race happening on Sunday, 3 November, in Brazil. The jersey has been seen on each drivers, Max Verstappen and Sergio Perez, and activations across the collaboration proceed throughout the race weekend.
The limited-edition jersey’s design inspiration relies on the Workforce’s “Camo Bull” design, an iconic piece of the Workforce’s historical past. The colors of the RB20 and crew package additionally encourage it. The jersey additionally references the twentieth season Endlessly Rebl marketing campaign and contains logos from each groups. The collaboration performs into two substantial ardour factors for Brazilians: soccer and F1, and this can be a distinctive alternative to convey these collectively. The design differs from Purple Bull Bragantino’s regular membership colors in order that it will likely be a stand-out second for followers.
Oracle Purple Bull Racing Chief Advertising and marketing Officer Olly Hughes stated:
“The jersey takeover marks an iconic second in F1 and soccer historical past, being the primary time an F1 crew has collaborated with a soccer crew on this approach and bringing collectively two Purple Bull Groups. We at all times make sure the followers are on the coronary heart of what we do, and this collaboration unites Brazil’s extremely passionate fan base and their love for F1 and soccer. That is a part of our continued celebrations this yr, marking 20 years of the Workforce’s historical past within the sport and showcasing how we proceed to search out new and thrilling methods to be progressive and cutting-edge each on and off the monitor. We’re pleased with the collaboration and look ahead to seeing the gamers sport the jersey on Saturday night in Bragança Paulista.”
Managing Director at Purple Bull Bragantino, André Rocha, stated:
“This has by no means occurred earlier than. Oracle Purple Bull Racing is a typical instance of what company tasks search. Studying, persistence, planning, improvement, difficult the extra conventional, with a victorious future based mostly on younger skills. So, being a part of this celebration is an immense supply of satisfaction. Everyone knows how a lot Brazilians are drawn to soccer and Components 1. It’s a strategy to unite two passions that the majority Brazilians share. It additionally reveals the credibility and relevance that the membership has throughout the Purple Bull world. Due to all of the groups and sports activities that Purple Bull has, we at Purple Bull Bragantino have achieved this partnership. So we’re very proud to be concerned from the conception to the execution of this celebration of the Workforce’s twentieth anniversary.”
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This comes as a part of the Workforce’s yearlong Endlessly Rebl marketing campaign, which was created to spotlight the function of Purple Bull tradition in growing a Workforce that continues to do issues otherwise. The marketing campaign celebrates shaking up the tradition of F1, and particular occasions and activations all year long have been designed to mark this and produce followers nearer to the Workforce and its 20-year historical past. Purple Bull Bragantino is steeped in historical past, having fun with a passionate fan base and relies within the soccer hotbed of São Paulo.
The limited-edition jersey shall be accessible on the market beginning on 26 October. The Purple Bull Bragantino gamers will put on the shirts for the televised sport beginning at 19:00 (BRT) / 23:00 (BST) on the Nabi Abi Chedid Stadium. Keep tuned because the collaboration celebrations proceed with extra activations happening throughout the São Paulo Grand Prix weekend.
