The fallout from final month’s controversial Good Good Golf advert continued Wednesday, with each the CEO and president exiting the corporate.
In a memo to staff, government Alex Puchala stated CEO Matt Kendrick stepped down and president Joe Flannery additionally determined to depart, Enterprise Insider reported Wednesday evening. Nahid Giga, a co-founder of the corporate, will function interim CEO.
The pair’s exits are the most recent dominoes to fall within the wake of the advert, which confirmed a person shoving to the bottom a lady who was reaching for his new Callaway driver. The person, Garrett Clark, and girl, Alexis Miestowski, are amongst 12 content material creators for Good Good, a well-liked golf model that first launched as a YouTube channel in 2020 and now could be among the many largest content material creators within the sport, that includes made-for-TV exhibits, attire and different merchandise.
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The video was deleted by Good Good and Callaway shortly after it was made public following criticism that it portrayed violence in opposition to ladies, although clips of the advert nonetheless made the rounds on social media after the official accounts took it down.
Good Good and Callaway, which had been companions since 2023, apologized within the ensuing days. Kendrick stated, partly, „We made a mistake, and as CEO of Good Good, I personal it,“ however he additionally later criticized Callaway in a social media publish for the way it dealt with the scenario.
Kendrick additionally had advised Entrance Workplace Sports activities that he didn’t see the advert earlier than it was printed. In response to his LinkedIn profile, he had led the corporate since 2020.
The fallout from the advert, in the meantime, continued final week.
Good Good stepped away from its sponsorship of a PGA Tour match in November. Callaway ended its relationship with the corporate. Nationwide retailers together with Dick’s Sporting Items and Golf Galaxy eliminated Good Good Golf attire from their shops. And Golf Channel determined to not air the reboot of its well-liked „Massive Break“ sequence after partnering with the corporate for this yr’s sequence.
