The Reside Your Fandom marketing campaign returns for 2026, inviting grownup followers worldwide to suggest imaginative McLaren experiences that would grow to be actuality through the second half of the System 1 season.
Velo and McLaren Mastercard System 1 Staff have launched a worldwide competitors designed to rework motorsport followers’ most imaginative concepts into unforgettable real-life experiences.
Opening for entries on 21 July, the initiative marks the return of the companions’ Reside Your Fandom marketing campaign for a second yr. Grownup Velo and motorsport followers are being invited to share their most inventive McLaren-inspired desires for the possibility to see chosen concepts delivered to life later within the 2026 System 1 season.
The marketing campaign encourages entrants to suppose past standard competitions and suggest genuinely authentic experiences. Solutions might vary from spending an evening amongst historic racing automobiles on the McLaren Know-how Centre to designing bespoke merchandise or eating with McLaren Racing CEO Zak Brown.
McLaren drivers Lando Norris and Oscar Piastri function within the marketing campaign’s launch movie, calling on followers to suppose larger and submit the expertise they’ve at all times needed. That includes references to memorable System 1 moments and well-liked paddock jokes, the movie locations the creativeness of the staff’s supporters on the coronary heart of the initiative.
All through the rest of the season, Velo and McLaren will choose various fan-inspired experiences to create, alongside additional surprises supposed to reward the staff’s international group.
“Our followers are the lifeblood of McLaren Racing and, working with companions like Velo, we’re regularly in search of new methods to interact and produce them nearer to the staff,” stated Lou McEwen, Chief Advertising and marketing Officer of McLaren Racing.
“Final season’s Reside Your Fandom activation was a terrific instance of that, and we’re excited to proceed the marketing campaign, providing our followers once-in-a-lifetime experiences with the staff.”
Malky Brown, International Head of Partnerships and Content material at BAT, added: “We’re giving followers the possibility of a lifetime. Velo is all about celebrating true originals, and this competitors is about letting followers drive the story. Inform us your wildest, most inventive McLaren dream on social media, and we would simply deliver it to life.”
The renewed marketing campaign displays the rising emphasis System 1 groups and their industrial companions are inserting on participatory fan engagement. Fairly than asking supporters merely to observe from the sidelines, Reside Your Fandom permits them to affect the experiences created across the sport.
Followers can enter by commenting with their proposed dream expertise on the launch-film put up printed on Velo’s Instagram account. Additional details about the marketing campaign and participation necessities is obtainable by way of the McLaren Racing web site.
The competitors is open to eligible adults solely and is topic to the official phrases and circumstances.
