Why does Audi consider the reveal of its official name as a milestone?

Having revealed its official identify and the Berlin launch date, Audi’s CEO Gernot Döllner harassed that the disclosing of the official identify acted as a “ main milestone on our journey into the top of motorsport.“

Audi will be part of the System One grid in 2026 as a full works workforce, finishing its takeover of the Sauber operation and coming into the championship with an all‑new energy unit constructed to the upcoming FIA engine rules.

The German producer confirmed its dedication again in 2022, shortly after the game authorised the 2026 ruleset that includes 100% sustainable fuels and a considerably elevated electrical output — 350 kW in comparison with the present 120 kW. Audi’s energy unit is being developed at its Neuburg facility, the place greater than 300 specialists are already engaged on the challenge.

The Audi Revolut F1 Group has confirmed its official identify and emblem, together with plans for a world launch occasion in Berlin on January 20, 2026. The announcement follows the affirmation of Revolut because the workforce’s title sponsor in July 2025 and represents one other step in Audi’s preparation for its System One debut below the 2026 rules.

“This announcement offers a reputation and a face to the unbelievable work being finished by the workforce. The workforce is taking form, pushed by a tradition of precision and relentless ambition.

„The Berlin launch would be the first second we stand collectively as a collective and invite our world fan base to affix us forward of our debut in 2026,“ concluded Head of Audi F1 challenge, Mattia Binotto.

Revolut’s position extends past branding. The fintech firm will combine a number of of its merchandise into the workforce’s operations, together with Revolut Enterprise for monetary workflows and Revolut Pay for the workforce’s on-line retail platform. The settlement additionally features a collection of fan‑oriented initiatives, similar to occasion activations, race‑weekend entry alternatives, and app‑based mostly options for Revolut customers.

“Revolut and Audi are uniting in System 1 with a world ambition to problem the established order and a shared obsession with engineering excellence.

„The Audi Revolut F1 Group identify and emblem are the primary symbols of this highly effective alliance that may speed up Revolut’s world development,“ added CEO and Co-Founding father of Revolut, Nikolay Storonsky.

The Berlin occasion would be the first full public presentation of the workforce’s identification. Audi plans to disclose its 2026 race livery on the launch, following the sooner introduction of the R26 Idea in November. With the opening race of the season approaching, the presentation is anticipated to stipulate how the workforce intends to translate its design language into its first System One marketing campaign. A public open day will comply with on January 21.

As a part of the transition to a full works entry, Sauber Motorsport AG will probably be renamed Audi Motorsport AG. The workforce’s facility in Bicester, UK, will undertake the identify Audi Motorsport Expertise Centre UK, whereas Sauber Holding AG and Sauber Applied sciences AG will retain their present identities.

Talking of the announcement, Audi’s CEO Gernot Döllner added: “Unveiling the Audi Revolut F1 Group identify and emblem marks one other main milestone on our journey into the top of motorsport.

„Each give our ambition a transparent identification, reflecting a robust imaginative and prescient and revolutionary spirit. We now sit up for Berlin in January, the place we’ll formally current this thrilling new chapter for the Audi model to the world.”

Reflecting on the announcement, Audi’s workforce boss Jonathan Wheatley commented: “Right now, our challenge takes on its official identification. The Audi Revolut F1 Group identify is an emblem of the mixed energy of our groups in Germany, UK and Switzerland, along with our companions.

„It supplies a banner below which all of us unite as we construct in the direction of 2026. This can be a essential milestone that energizes the complete challenge and makes our long-term ambition tangible for everybody concerned.”

F1GP Singaporeearlier