Photograph credit score: Wilson
Top-of-the-line movers within the recreation is now formally Wilson Tennis 360.
Wilson as we speak pronounces the growth of their “Tennis 360” Athlete Roster with three new prime 20 ATP athletes, spearheaded by Alex de Minaur. Wilson makes use of their deep-rooted heritage in product excellence and fast-paced innovation to remodel the game of tennis, centered on finishing “the package,” which is comprised of premium sportswear, rackets, footwear and equipment.
Every Wilson Tennis 360 Athlete has a singular package match to their precise wants throughout every of those classes, working with product and design specialists at Wilson to construct the components that’s proper for them to excel on-court.
“Wilson has been within the recreation for over a century and stays obsessively curious and devoted to innovating for as we speak’s stars and tomorrow’s legends,” says Gordon Devin, Basic Supervisor of Softgoods at Wilson. “We’re dedicated to seeing our athletes thrive, and by constructing upon our Tennis 360 roster, we’re empowering our athletes to compete and win in model.”
Wilson launched their Tennis 360 initiative in 2023 with Marta Kostyuk and has now grown the roster to 16 athletes who signify the model from head handy to toe.
The brand new class of 360 Athletes consists of Alex de Minaur, Karen Khachanov, Jiří Lehečka, Anastasia Potapova, Colton Smith and Sarah Rakotomanga; all of whom already play with Wilsons’ industry-leading rackets. Every of those athletes will help the Wilson analysis and improvement staff on new product launches throughout sportswear, footwear and rackets.
“Wilson has been a part of my tennis journey since I can keep in mind. I’ve all the time beloved taking part in with their rackets, and it feels very particular to now signify them from head to toe,” says Alex de Minaur. “I really like the appear and feel of the model, and the way in which they convey their kits to life is unimaginable. I’m excited to proceed working with Wilson to construct upon their legacy and the momentum of the {industry} at massive.”
Longtime Wilson Tennis 360 Athlete, Marta Kostyuk, is commonly deemed “finest dressed” on-tour and has performed an important function in collaborating with Wilson on sportswear and footwear design. Moreover, Vicky Mboko thrived in her breakout 12 months as a Wilson Tennis 360 athlete, leaping from No. 300 to 18 in 2025. To view Wilson’s full Tennis 360 roster, please go to wilson.com.
